By Jessica Davies

UK advertising trade bodies have formed a working group aimed at tackling the ongoing issue of online ad fraud, with the Financial Times, Trinity Mirror and Reckitt Benckiser among the brand and media owner attendees.

The Internet Advertising Bureau (IAB), IPA, ISBA, and ABC, which are all part of the Joint Industry Committee for Web Standards (JICWEBS), came together for the first ever cross-industry group meeting created to crack down on online ad fraud.

The group will publish anti-fraud good practice principles for the UK market in July, and will also oversee the accreditation processes for companies which meet the industry-agreed standards Read full story ›

Source: The Drum