By Simon White

Simon White, founder of Formation London, was a speaker at the recent Creative Social ‘Fuck That’s Good’ gathering, which explored the question of whether it is harder now to produce work that truly surprises. Here he tells us why it is…

It’s that time of the year when agency people around the world get back from Cannes and talk about which work from the past year walked off with a clutch of awards. Or, as is often the case, which case study had been crafted to help an average piece of work walk off with a clutch of awards.

When sitting and Read full story ›

Source: The Drum