By Benjamin Lichtman

With more and more content becoming available through non-cable outlets, cord cutting and online viewing continues to gain in popularity. This trend is due in part because of consumer dissatisfaction with their existing cable subscriptions, which are expensive and often come with channels that consumers never watch.

With over-the-top streaming services like Netflix or Hulu offering viable alternatives to cable subscriptions, everyone is wondering what impact they will ultimately have on the cable industry. Will consumers be content with OTT subscriptions and content, abandoning cable all together?

An interesting survey from Furious, a company whose SaaS platform gives companies deep Read full story ›

Source: The Drum