By Gillian West

Gala Bingo has followed in the footsteps of its sing-a-long ‘Gala la la’ advert with a campaign that poses the question ‘What’s your Gala la la?’.

Created by Cravens, the campaign highlights individual people’s Gala la la moments, their happy place, be it on a boat in the middle of the ocean or in a bathtub full of marshmallows.

Comprised of three spots altogether, the campaign launches with ‘Emma sails the seas’ with multiple executions and different offers planned for autumn and winter.

“Gala Bingo is all about entertainment and escapism from the day to day and our latest series of ads really Read full story ›

Source: The Drum