Game changer? Industry reaction on Google's UK rollout of TV dongle Chromecast from Starcom MediaVest, Brightcove and OMD
Last week saw Google roll out its Chromecast TV dongle in the UK, letting people stream Netflix, YouTube, photos and the web form your smartphone, tablet or computer – straight onto the TV screen. The product, which many have called the internet giant’s equivalent to Apple’s TV, has been described by some as Google’s latest attempt to gain a foothold in the living room.
Below industry experts give their view on what the new product could signal for the future.
Source: The Drum
