By Andy Fairclough and Rhian Mason

Within the past five years, gaming has evolved to become one of the biggest and most profitable industries in the world.

Later this week, (29 September 2017) EA Sport’s Fifa 18 will be released to consumers, the follow-up to not only the UK’s best-selling game of the year, but also the best-selling piece of entertainment.

Fifa 18 is rife with brand activations like Coca-Cola’s sponsorship of virtual athlete Alex Hunter – but the rest of the industry is just as open to such integrations… if you know what you are doing.

The sector’s popularity has been steadily Read full story ›

Source: The Drum