Game’s marketing boss on how the brand is transforming through e-sports and virtual reality
It is just over 18 months since video games retailer Game re-listed itself on the London Stock Exchange, having been bought out of administration in 2012. As well as gaining a new name, Game Digital PLC, the company was reborn with the aspiration of adopting a new business model, which has begun to come to fruition since its acquisition of e-sports company Multiplay in March 2015.
While still dominated by traditional retail, Game now sees live gaming competitions as a key growth area in which it intends to become the UK market leader. Meanwhile, it has turned its stores into hubs Read full story ›
Source: Marketing Week
