Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Gamescom attendees subjected to cruel joke as poster teases Half-Life 3 release

on Aug 16, 2016 | 0 comments

By Rebecca Stewart

Fans of science fiction first-shooter videogame Half-Life have been trolled by an ad which at first glance indicated that a long-awaited Half-Life 3 release was in the pipeline.

Gamers making their way to the Gamescom conference in Cologne were today greeted with a giant poster adorned with the text ‘Half-Life 3′.

The ad was positioned alongside real banners for titles like Sniper 3 and Titanfall 2, but unfortunately for fans it turned out to be nothing more than a ruse.

On closer inspection, German text below the fake announcement revealed that the campaign was actually the work of German gaming site Spieletipps and Read full story ›

Source: The Drum