Gap is looking to end constant discounting and drive loyalty through new app
Gap has lifted the lid on the ambition for its recently released mobile loyalty app, with the retailer hoping to eventually track the digital behaviour of its consumers and serve up relevant products in store to close the gap between abandoned clicks.
Gap is also hoping that the app will help it move away from “heavy discounting”, which it admitted it’s guilty of – at present, shoppers in the UK are on the receiving end of a multiple emails a week offering discounts of varying degrees – and instead send customers offer more relevant offers.
Named Gap+, the app, which was Read full story ›
Source: The Drum
