By Gillian West

Garnier Nutrisse Blondes is deploying a national outdoor campaign starring brand ambassador Holly Willoughby which includes spots on the W8 Network in London comprising of premium locations on the M4, at Holland Park Tower, Hammersmith Tower, Marylebone Tower, the A40 spire and the A4 Showcase.

A total of eight towers within the W8 Network will be covered targeting key ‘Wealth Corridors’ into central London.

Gayle Noah, media manager at parent company L’Oréal, said the W8 Network presented “an exciting opportunity to complement our multimedia campaign launch for Holly as the new face of Garnier Nutrisse Blondes”.

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Source: The Drum