By Minda Smiley

Last month, Linda Boff was named chief marketing officer of GE after spending more than 10 years at the company in various other marketing roles.

Her new title sees her leading the company’s digital industrial marketing strategy as the 123-year old brand aims to stay relevant in a start-up world.

Ahead of her presentation at the ANA Masters of Marketing conference in Orlando, The Drum caught up with Boff to discuss what she aims to accomplish as CMO, the role virtual reality plays at GE, and how she thinks marketing can change the world.

Now that you’re chief marketing officer, what’s Read full story ›

Source: The Drum