By Seb Joseph

Conservative and Labour members are both talking up how their social media efforts will spur them on to glory come polling day on 7 May. It is a stark contrast to five years ago when just 25 per cent of MPs and only one party leader – the Liberal Democrats’ Nick Clegg – were on Facebook. Now, two thirds of MPs and all the party leaders have a Facebook page.

The Conservatives are the performance marketers, focusing on paid media to generate lots of impressions online. While Labour is chasing viral success, using social media to help mobilise supporters for an Read full story ›

Source: The Drum