By Alix Hope

Generation this, generation that. Consumer groups today are mind boggling. Introduce the word millennial into the mix all sorts can happen for brands; messages are confused and tones are all wrong. BD Network have compiled ‘White Noise‘, a whitepaper cutting through the white noise between generations and demystifying the rumours so that brands can understand their consumers better. BD Network will be rolling out Gen X, Y and Z over the next coming weeks. To kick off, we will begin at the end with Generation Z, or arguably…just the beginning.

Gen Z were born with a phone in their Read full story ›

Source: The Drum