By Michael Feeley

As accountants specialising in creative businesses, The Wow Company has worked with hundreds of creative agencies over the years, from start-up to £5m turnover. They regularly look at what their top performing clients are doing, so we asked them to share their unique insight into how to create a super-profitable agency.

Step 5 – Valuing Yourself

Setting the right pricing is crucial and is probably the easiest way to impact upon profitability. Therefore, it’s important that you value yourself and your agency properly and set your prices accordingly. The smart agencies are already doing this – Wow’s Creative Industry Survey found that Read full story ›

Source: The Drum