By Matthew Read

These days you can’t talk about advertising without talking about Google and more specifically AdWords. But why is it so popular? And why do advertisers love it so much? Well without going into all the nitty gritty of targeting, ad formats and costings, the main reason it works so well as an advertising platform is that Google is simply a means to an end.

What I mean by this is that Google is all about search. A user goes to Google to find something and as advertisers we can put that ‘something’ directly in front of them.

Compare this to traditional advertising Read full story ›

Source: The Drum