Getting to grips with resourcing and planning; back to basics for creative agencies
Attracting and retaining talent should be at the forefront of every people-based firm and is essential for the marcoms industry where success can be attributed to the individual and cumulative skills of a creative team. Yet, in today’s environment we are in a unique position which was summed up effectively by Sir Martin Sorrell when he said “supply exceeds demand – except in talent”. This begs the question, what are UK creative agencies doing to reverse the decline in the talent pool?
In the first instance it is about attracting the right skills and according to some in the industry, although Read full story ›
Source: The Drum
