giffgaff enlists help of its members for new campaign as it drops agency model
By Sarah Vizard
The campaign had input on every aspect of the campaign – from the script to voiceovers, the creative idea and written copy – from its members.
“After six years of witnessing members expertly run the mobile network from a logistical perspective, giffgaff’s approach to marketing and its TV campaigns has now taken the same route,” says brand director Tom Rainsford.
The campaign marks a change in approach to marketing for giffgaff, which is also taking on a new agency model. Instead of working with one main creative agency it will introduce an “open source approach” that will see it work with different Read full story ›
Source: Marketing Week
