Gillette sponsors China’s top League of Legends team EDG, continuing eSports drive
Gillette has deepened its ties to eSports by sponsoring League of Legends team EDward Gaming, the brand’s first team investment.
The Chinese team comprised of seven players Yang “Koro1” Tong, Kai “Clearlove” Ming, Yechan “Scout” Lee, Seong-min “Zet” Lee (ADC), Ye “Meiko” Tian, Yuhao “Mouse” Chen, Zhao “Fireloli” Zhiming and Minmin “Minn” Huang, they will no doubt boost the brand’s foothold in Asia while further cementing ts backing of the fledging eSports field.
Gillette last year partnered with the ESL, and secured eSports personality xPeke as its first ambassador in the space. John Mang, vice president Read full story ›
Source: The Drum
