By Mairi Clark

Slingsby Artisan Gin, a new product launch from drinks company The Spirit of Harrogate, has been launched with new packaging and branding created by Underscore.

The premium brand gin is named after a Harrogate citizen, William Slingsby, who founded the Tewit Well in 1587, a source of Harrogate’s pure spring water.

Underscore was tasked with creating the ‘medicinal’ style blue bottle packaging but also carried the design ethos through to its digital presence and ecommerce site. It also created a brand experience location at the newly launched Spirit of Harrgote visitor centre and retail unit. The ‘gin palace’ consists of Read full story ›

Source: The Drum