By Ishbel Macleod

Ginsters is looking to persuade consumers to send pictures of their partners doing ‘manly’ tasks such as changing a tyre blindfolded or carrying 12 bags of shopping in from the car, as part of its #FeedTheMan campaign.

Also including a TV ad, the campaign encourages people to tweet or share Facebook pictures of their manly moment, for the chance to win a holiday for two worth £1,500 – as well as have their face featured on the back of Ginsters’ delivery vans.

The funniest or strangest entries will receive a personalised ‘Man Badge’ to commemorate their achievements, with the best of Read full story ›

Source: The Drum