By Jessica Davies

“My job is to eliminate my job.” That’s both the personal and professional goal of MediaCom’s global chief digital officer Deirdre McGlashan, and she won’t rest until she has nailed it.

Sitting comfortably at the London headquarters of the Group M agency in a pair of killer Dutch-designer heels, McGlashan speaks heatedly about one of her biggest pet hates – the word “digital”.

“My biggest bugbear is when people use digital as a catch-all, either as a catch-all for ‘they don’t do it’ or because they think ‘you’re digital, therefore you must do everything’.

“When people say they need a digital person in Read full story ›

Source: The Drum