By Jennifer Faull

“Have you heard of George Meyer?” asks Dana Anderson, chief marketing officer at Mondelez. “He’s a writer, and for 10 years didn’t take a writing credit on The Simpsons.”

An odd reference, made as Anderson discusses the kind of marketer she believes herself to be. She explains that it comes from Adam Grant, a professor at the University of Pennsylvania, who suggests that there are three types of people: takers who will get as much as they can from others without returning the favour; matchers who expect something in return; and givers who will help and support others without hope of Read full story ›

Source: The Drum