By Natalie Mortimer

Brands should give their competition more credit and rethink what innovation means in order to succeed in a digital world, president of brand solutions at Google, Kirk Perry, has said.

Speaking at Dmexco in a keynote spot, Perry admitted that during his time working at P&G as president of global family care, he was quick to dismiss the work of the FMCG giant’s competition; something he said has “led to the demise” of many companies over the years.

“We’re all trained to focus on delighting our users and consumers and also understanding the competition. But at the same time for me I Read full story ›

Source: The Drum