By Noel Young

On Super Bowl Sunday , teams from DDB Chicago, Golin, the Marketing Store, Twitter, Leo Burnett and McDonald’s gathered at Golin’s office in Chicago for the big game.

They weren’t there to idly watch it, AdAge reported. ” This group convened to pull off something no one had ever tried before during the Super Bowl: give away every product advertised during the game.”

The idea came from DDB to give away every product advertised during the Super Bowl by tweeting after a spot ad aired and offering a giveaway related to the ad.

It was McDonald’s largest giveaway on social media ever. Read full story ›

Source: The Drum