By Tony Connelly

Glenfiddich has turned to the immersive capabilities of virtual reality to help strengthen its reputation for innovation by offering whisky drinkers the world over the chance to experience a tour of its famous distillery.

The single malt Scotch whisky partnered with creative agency, Space, who developed a VR experience called ‘Journey into the Mind of the Malt Master’.

The VR film flies users through the skies of the Scottish countryside before sweeping into the distillery where they travel past steaming copper pots and fermenters before dropping down into the warehouse, where thousands of casks build up around them. Read full story ›

Source: The Drum