By Michael Feeley

Glenfiddich has created a new online film to promote the launch of 21 Year Old, a reserva rum cask finished expression from the Glenfiddich single malt range.

Digital agency Gravity Thinking devised and produced the film – The Finishing Touch – to capture ‘Raised in Scotland, Roused by the Caribbean’ story of the brand. The film brings together musicians from Scotland and the Caribbean to perform while using the science of cymatics to turn sound waves into shapes and patterns.

Creative technologists Ten Hertz created the incredible cymatic installations, while Puerto Rican artist, Calma Carmona and the Co-OPERAtive Scotland orchestra recorded a Read full story ›

Source: The Drum