By Ronan Shields

Performance-based mobile advertising outfit Glispa has acquired Sao Paolo-based mobile marketing outfit Mobiles in an attempt to capitalise on the high-growth Brazil m-commerce market the company has announced today (17 May).

The financial details of the purchase of the transaction were not publicly disclosed, although the transaction does follow an earlier tie-up between the pair last month, with the deal now giving Glispa direct relationships with a host of LATAM brands such as Webmotors, Netshoes, and iFoods, as well as a hot of blue-chip brands including Coca-Cola, McDonald’s and Samsung in the region.

It remains unclear as to whether the Mobils brand Read full story ›

Source: The Drum