By Ishbel Macleod

The Eurozone remains 20 per cent below its 2007 advertising peak, GroupM has warned in its biannual This Year, Next Year futures report, but it suggested that global advertising investments will reach $534bn this year.

The company predicts investments in 2015 rising an additional five per cent to $560bn, seeing the pre-crisis peak of 2007/2008 exceeded in real terms.

Dominic Proctor, president of GroupM Global, stated: “Coupled with a rising general confidence and a specific comfort around digital marketing, though notwithstanding some geo-political uncertainty, we are seeing an uplift in some of the ‘older economies’ as well as the new.”

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Source: The Drum