By Laurie Fullerton

The pace of change in B2B advertising is closely tied to ongoing global business partnerships and the demand for new technology and innovation according to spokesman from two stalwart U.S. companies, General Electric (GE) and IBM who addressed the fourth annual Business Marketing Association series in New York City.

Libby Wayman, global director of Econmagination at General Electric Company (pictured) and Hilary Kerner, director of marketing and communication at IBM Watson illustrated how much of the motivation and support for innovation is due to the opportunities for global business partners in science, energy, medical and lifestyle sectors around the Read full story ›

Source: The Drum