By John Glenday

Japanese social gaming firm Gloop has moved to extend its partnership with Manchester United after racking up 1.4m downloads of its official Manchester United game – ‘European Club team Soccer Best Eleven Plus’.

The catchily-titled app was launched a year ago when the two businesses first collaborated and allows fans to assume the role of manager in pursuit of Premier League glory.

Manchester United’s group managing director, Richard Arnold said: “We are delighted that gloops have decided to extend their relationship with us for another year, and demonstrates that having a partnership with Manchester United yields impressive returns.

“gloops have produced an extremely Read full story ›

Source: The Drum