Go Compare comes first in UK's most annoying ad top ten list
Recent research has uncovered the ads the UK public finds the most annoying in a list populated by annoying jingles, silly voices and intolerable brand mascots.
The data was collected from 1,600 UK consumers in a study undertaken by Toluna and commissioned by the Car Buying Service.
On why adverts can run viewers the wrong way, Dr Natascha Radclyffe-Thomas, course leader of BA fashion marketing at London College of Fashion, said: “As humans, we receive an incredible amount of information to process. Businesses make this process easier for us by building brands with values and associations – as well as repetitive, catchy Read full story ›
Source: The Drum
