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"Good catch" ad focuses on sustainable fishing with a twist

on Aug 10, 2016 | 0 comments

By Laurie Fullerton

A new advertisement launched this week entitled “Good Catch,” airing this week in hopes of raising awareness of sustainable fisheries, which work to protect fish stocks, ecosystems and local fishing communities in New England. The Marine Stewardship Council (MSC), an international non-profit organization based in the UK that is dedicated to safeguarding the seafood supply launched the campaign to educate New England consumers about identifying sustainable seafood products.

The ad features various situations set mainly in New England coastal communities where a person tosses a ball, beer, or a line to another and instead a fish lands in their Read full story ›

Source: The Drum