"Good for me" outweighs "good for all" as a driver of company reputation, study suggests

By Laurie Fullerton

One of the leading drivers of corporate reputation among consumers is how good or healthy a company’s products/services are for them, and how happy they make them feel, according to a new survey released today.

The degree to which products and services make individuals feel good or healthy surpasses their interest in specific corporate responsibility initiatives, sometimes by wide margins. “Our study highlights a heightened demand for more personalized corporate narratives,” according to Andy Polansky, CEO of Weber Shandwick who conducted the study. “Such narratives today Read full story ›

Source: The Drum