Goodyear Tyres leverages virtual reality to inform young people of dangerous driving distractions
Goodyear Tyres UK has embraced virtual reality to inform young people of the dangerous distractions that can arise during driving.
Using a 360-degree game app (Driving Academy), Goodyear has partnered with the Driving Instructors Association to highlight the dangers of driver distraction on the back of research claiming 42 per cent of 17 to 25-year-olds have used a mobile phone at the wheel.
It makes the argument that 23 per cent of young drivers claimed they have had an accident or near miss in the last 12 months due to being distracted and a tenth even log into social networks like Facebook Read full story ›
Source: The Drum
