Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Google bans 'harmful' payday loan ads

on May 12, 2016 | 0 comments

By Rebecca Stewart

Google will no longer allow ads from payday lenders to appear in its search results.

The Internet giant has announced that from July it will stop displaying promotions around loans which fall into the short-term high-interest category.

An update to Google’s AdWords policy means the search behemoth will stop showing ads for loans due within 60 days, or with an interest rate of 36 per cent or above.

Writing in a blog, the firm’s global product policy director David Graff said: “This change is designed to protect our users from deceptive or harmful financial products and will not affect companies Read full story ›

Source: The Drum