Google ends authorship experiment – what now?
As some of you may already know, I am a massive advocate of authorship. I firmly believe that following the practise of documenting authors leads to better content and engagement.
With regard to Google authorship in particular, I wrote a piece for Econsultancy in September of last year considering how Google might use authorship to better understand content and attribute value. From about that point inwards, Google started to wind down its authorship experiment. In December, Google lowered the amount of author photos shown per query and at the end of June Google removed all author photos from SERPs.
Then, last month, Read full story ›
Source: The Drum




