By John McCarthy

AdDetector, a web browser plug in released this week for Chrome and Firefox browsers, is the first app of its kind to inform users when they are not reading editorial content produced by a media company but a paid article produced by advertisers.

The plug-in, which has already been downloaded thousands of times after it was mentioned on the ‘Tonight with John Oliver’ talk show, scans news site metadata for tell-tale markers sponsorship markings, to flag up sometimes deceptively labelled ad content.

Designed by Ian Webster, a product engineer at Google, during his free time, the plug-in places a large red disclaimer Read full story ›

Source: The Drum