By Ronan Shields

With the recent furor over issues such as brand safety, walled gardens, murky contractual terms and bias in Google’s auction process placing adtech in the dock, the online advertising giant has made a host of announcements around Programmatic Guaranteed in a move that would appear as a ripose to some of those allegations leveled against it.

The announcements revolve around the continued roll out of its Programmatic Guaranteed offering for both media buyers and owners, with the online advertising behemoth trumpeting improved ad placement, viewability, plus enhanced efficiencies, as well as increased integration with third parties. Read full story ›

Source: The Drum