Google expands Consumer Barometer to offer greater insights into media consumption and shopper behaviour
Google has expanded its Consumer Barometer tool in an effort to provide marketers with better insights into how consumers interact with digital media.
Now in its fourth year, the barometer has been redeisgned by London-based agency Hive in an effort to make is easier to navigate across both mobile and desktop while the data pool has increased to provide a wider array of inights.
Data pooled from 150,000 consumers across 46 countries (previously it was 25 countries with circa 3000 respondents per country) can be accessed and customised and can be segmented by market to glean insights into how consumer habits Read full story ›
Source: The Drum
