Google expands its AMP speed boost beyond news pages
Google has opened up its Accelerated Mobile Pages (AMP) to websites beyond media and news companies.
The service, which was made exclusively available to publishers to accelerate load speeds in March in a bid to lessen the burden of its ad network, is inviting the wider web to get on board.
AMP has previously had difficulty getting publishers up to speed with the changes, so this latest roll out comes as a demo and will remain so for the next few months.
Google announced that the move will not implement a ranking change: “To clarify, this is not a Read full story ›
Source: The Drum
