Google extends Squared scheme to US and signs deal with IAB
Google has extended its digital marketing education programme Squared into Singapore, Germany, the US and Hong Kong.
The scheme, which launched in the UK in 2012 with the Institute of Practitioners in Advertising (IPA), has also struck a deal with the Internet Advertising Bureau (IAB) in order to increase its resources.
Sarah Logan, head of Squared at Google, said: “The pace of change in marketing is continuing to increase regardless of geography and we are really keen to help support the industry as a whole to adapt.
“Our goal has always been to further accelerate digital talent within our agency and client partners Read full story ›
Source: The Drum
