Ahead of the deadline for entries the 2016 The Drum Search Awards, judging panel member Simon Vaughn, a PPC manager at Direct Line Insurance Group, shares his thoughts on the key issues facing the industry.

The Drum: Paid search shows signs of slowing growth (down from 12% year-on-year in Q4, 2014 to 3% a year later). What in your opinion is behind this trend?

SV: Paid search is now a mature channel and firmly in companies media plans so I’d expect the growth to slow. The auction mechanism means that over time advertisers find a level that is profitable for them and Read full story ›

Source: The Drum