By Ronan Shields

Google has used the opening day of Dmexco 2016 (14 September) to announce a host of new advertising offerings, including the global rollout of its Universal App Campaigns offering, along with the beta launch of a new video ad format that lets advertisers serve ads encouraging users to transact with their business online.

Trueview for Action

The online web giant’s latest video ad format – dubbed Trueview for action – lets advertisers tailor their ads more “actionable” by serving users with call-to-action messagesd such as ‘get a quote’, ‘book now’, or ‘sign up’, etc. (see image).

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Source: The Drum