By Ishbel Macleod

Google has announced a new AdWords tool, designed to let websites discover which ads drive phone calls to the business.

Website Call Conversions is a tool for search ads, which sees a dynamically generated phone number appear on the website when the potential customer clicks through.

When this number is dialed, the call will be linked to the ad, so the business ownercan see which ads actually drive conversions via phone calls.

Anurag Agrawal, product manager at AdWords, explained: “With website call conversions, you can understand which keywords and ads are driving the most phone calls from your website and which are Read full story ›

Source: The Drum