Google lifts lid on how it stops ‘bad ads’ that flout its policies
Google has lifted the lid on some of its methods for cracking down on “bad ads”, which violate its policies, as it looks to reinforce its intolerance for fraudulent ad activities.
The internet giant has released details showing the measures it took last year to combat counterfeiters, which led to it banning 214,000 advertisers and disabling more than 524 million bad ads.
It banned a total 7,000 advertisers for promoting counterfeit goods – down from 14,000 in 2013, and 82,000 in 2012 – a reduction which Google attributes to its advancement in policing this kind of illegal activity.
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Source: The Drum
