By Ronan Shields

Google has lifted the lid further on its plans to help publishers monetise through its Accelerated Mobile Pages (AMP) programme, outlining four principles: speed; security; beauty and ‘togetherness’, as well as offering a snapshot on how ads on such pages perform. This is in addition to revealing its product roadmap for the AMP roadmap.

The study analysed 150 sites and found the below:

Compared to non-AMP pages, ads on AMP have led to:

• Over 80 per cent of the publishers realising higher viewability rates
• Over 90 per cent of the publishers driving greater engagement with higher CTRs
• The majority of the publishers seeing Read full story ›

  Source: The Drum