By Rebecca Stewart

As part of its charm offensive on media owners, Google has unveiled YouTube Player for Publishers, a new video offering specifically tailored to the needs of the news industry.

The new tool gives audiences better viewing experiences, while offering publishers more options when it comes to monetising their content.

The Drum understands that publishers will have control over the number of pre-roll ads that appear before their videos, and provide news outlets the option for one pre-roll ad per video view as well as mid-roll ads on long-form content on their owned-and-operated sites and apps.

The tool has been launched as European Read full story ›

Source: The Drum