By Seb Joseph

Most advertisers harbour a deep-rooted aversion to buying mobile media on Google because it’s easier to see the value of clicks on desktop but a shift in this mindset is imminent, according to the company’s vice president of product management Jonathan Alferness.

This is because the company’s grasp of the fragmented customer journey is tightening, which means it can more accurately show companies how much bang they’re getting for their marketing buck. Google’s tussle to elevate the value of its inventory on smaller screens is well documented with a recent study showing that advertisers are paying higher prices for Read full story ›

Source: The Drum