By Thomas Hobbs

The data, revealed by Google, has four Christmas retail ads in its top 10 leaderboard, with the tech brand stating that the most successful ads of 2015 all shared common threads of ‘humour, emotion, and drama”.

John Lewis’s Christmas campaign topped the list followed by Sainsbury’s and its festive ‘Mog’s Christmas’ commercial. The table (below) is dominated by retailers and car brands.

“The most popular ads we saw in 2015 succeeded in entertaining and engaging people thanks to their creativity and consumer insights, and they held the viewer’s attention despite the average length of the top 10 being more than two minutes Read full story ›

Source: Marketing Week