By John Glenday

Google is attempting to curb the growing use of ad blockers by finding common cause with some of its fiercest critics in the European media business to counter growth in ad blocking technology.

Sensing the very real threat posed by such tools to advertising revenues, Google is seeking to rally the industry behind a common threat by uniting behind a drive to weed out aggressive online advertising practices which irk consumers.

Speaking at a media conference in Germany Carlo d’Asaro Biondo, Google’s president for EMEA strategic relationships, said: “The problem is that ad blockers that block all ads are throwing the baby Read full story ›

Source: The Drum